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  • Writer's pictureAmy Carter

The must have social media marketing tools in 2021

Updated: Jan 24, 2022

Social media is now an essential part of most people’s lives. It’s a platform where people can not only connect with others and share their lives but a great tool to promote businesses and their products.

To be able to deliver your strategic vision, you need to be up to date with the latest trends, tools and practices.

Social media schedulers make staying active and engaging on social media a lot easier. You can create content and schedule posts as far in advance as you like. Schedulers are a god send to a lot of businesses.

Here are a few platforms we recommend.

1. Buffer

Buffer started off as a scheduling tool primarily for twitter, however, has grown massively in the past few years. They now support all major social media platforms including Facebook, Instagram, LinkedIn, and Pinterest.

Here are some things Buffer allows you to do:

- Automatically shortens links you share

- Create a posting schedule so your content gets spread out throughout the day

- Upload custom photos and videos

- Add team members

- Reply to posts from inside buffer

- Access complex analytics to track your content performance

A social media scheduling tool like buffer allows you to full your social media feed with relevant and exciting content without having to be logged into each platform. It is quick and easy!

2. Hootsuite

Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and best of all – it’s free of charge (to an extent).

Hootsuite is the most popular social media management tools around; it allows for collaboration across team members and an approval process.

You can comment on your team members posts and offer feedback and improvements which is a major benefit of the tool, and all work can be approved by the head of media before its published.

Hootsuite Podium gives you access to free online media courses which enable you to develop better social media management skills and learn the fundamentals of social media marketing.

3. Social Status

Social Status is a social media analytics and reporting tool that provides multi-channel dashboards which helps automate your social media reports.

Whilst some social platforms provide some analytics, Social Status goes much more in depth and provides a full funnel metrics for all the main social media channels like Instagram, Facebook, Twitter, LinkedIn and YouTube.

Using Social Status, you can access live dashboards and see individual metric performance for all your paid content, including:

- Competitor analysis

- Audience demographics breakdowns

- Full ad campaign performance metrics

- The ability to track your influencer marketing campaigns

You can then download your reports in a range of formats (PDF, PowerPoint, Goole slides) and completely customise them yourself.

4. Biteable

Creating engaging content for social media is a vital part of your media success. Visual content gets three times more engagement on Twitter than plain text, so good visual content is essential!

Using Biteable, you can create engaging, entertaining, and informative short videos to share on social media.

There is a range of free video templates, footage, animated scenes, and music for you to use for your platform. You can make studio-quality content quickly with a touch of a button.

5. Rebrandly

Rebrandly is one of the most advanced link shortener for creating branded links and custom URL’s.

Here are some benefits to Rebrandly:

- Increased link trust

- Enhanced brand awareness and visibility

- Branded links can drive a 39% higher click-through rate.

Features of Rebrandly:

- QR codes

- Link retargeting

- Traffic Routing

- UTM builder

- Editable destination URL

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