Hi, I'm Amy!
I am currently a 21-year-old PR Executive at Unsworth Sudgen Group. I graduated from University in July 2022 with first-class honors in Journalism. I was initially drawn to Journalism for its broadness and freedom to write news stories/ investigative pieces on whatever interested me at the time. By exploring this career further, I have developed a passion for the world of PR, Marketing and Social Media and successfully obtained a job in this sector, to which I love!
Being part of the millennial generation, social media is something I have grown and developed with. From MSN to BBM to now the endless amounts of social platforms - I have been a keen user of them all. For me, social media is a place where I can catch up with friends, post pictures of my travels and exciting milestones, whilst also keeping up to date with all the latest trends. I love all things fashion so I follow and fully understand influencer culture and the impact a great collaboration can do for both a brand and an individual.
Within my current job role, I am responsible for the management of clients from a range of different sectors, including health, house-building, and auto-motive. I have built extremely strong connections with all of my clients, and they trust my creativity and knowledge of different tactics to identify and engage the appropriate target audience.
I ensure I arrange regular monthly PR and Marketing meetings to reflect on previous PR activity and devise what we need to change going forward. My favorite part of being a PR professional is the opportunity to be creative when planning for campaigns. The most recent campaign I directed was for International Women's Day, where I arranged for two of my clients to create a campaign video (which turned out amazing if I do say so myself!).
I have always been a very determined individual, which is evident in my previous 10-year athletics career. I am a born leader and put my absolute all into anything life throws at me.
September 2021- current
PR Account Executive
Within this role, I am responsible for developing effective PR plans using appropriate tactics and strategies, organising and coordinating PR activities, and using a variety of different channels to maximise company exposure.
I have a number of clients from different sectors, ranging from health, house-building and auto-motive.
I am also responsible for the line management of a PR Assistant.
September 2021- July 2022
VALT Enterprises Operations Manager
In this job role, I was responsible for the line management of staff, customer service, marketing, administration, and liaison with partner clubs and organisations across 3 different leisure sites across Teesside. I worked closely with the VALT Enterprise Business Manager and contributed to strategic financial planning and business development.
October 2017- September 2021
Leisure Centre Assistant, Laurence Jackson Sports Village
This role involved taking bookings, welcoming clients, and ensuring the centre was a safe environment for both the customers and staff. This position enabled me to develop my business knowledge in real-life circumstances, as well as my customer relations and communication skills. These skills have enabled me to be promoted to Operations Manager.
March 2021- December 2021
Digital PR Coordinator
Within this assigned role, my responsibilities were to create content for their website, complete press releases, boost SEO and google analytics, interact with the public, run their social media accounts, and boost interaction.
October 2021- January 2022
Catch Design Management Intern
I was tasked with writing and creating regular and consistent blog post content for the website, generating social media graphics using Canva and, working alongside owner Sue Thompson to create social media strategies for clients.
May 2021- January 2022
PR for the Flavours of Herriot Country Awards
Working alongside my PR mentor, I helped with all the PR and social media required when organising a large-scale event. I helped with the website creation, contributed to the award's Facebook and Twitter accounts, designed new flyers using Canva, and drafted press releases to local media outlets.
Previous PR coverage
A range of press releases and campaign videos I have recently worked on.
These have all received coverage in a number of different local and national publications.
Teesside University, BA Journalism
Graduated with 1st class honours
Middlesbrough College, Level 3 Extended Diploma in Sport and Exercise Science
Triple Grade Distinction*Distinction*Distinction*
Laurence Jackson School, GCSE's
English Literature- 7
English Language- 5
Physical Education- A
Level 3 Sport Excellence
Selected through British Athletics AASE Programme to complete this BTEC.